A typical week consists 2 academic courses, combined with learning expeditions. The role of the professor is to brief participants with academic concepts and cutting-edge research prior to site visit or leader interviews to better frame and contextualize visits.
For the learning expeditions, the programme targets three classes of companies and actors:
- Iconic international bluechip companies in their industry: Saint-Gobain (building materials), IBM (technology), L’Oreal (beauty), Kempinski (hotels), Orange (telecom), VW (automotive), Bayer (pharmaceuticals),
- Leading local companies (Severstal in Russia, Casas Bahia in Brazil, Standard Bank in South Africa) and promising emerging business (startups, local high growth companies),
- Companies emblematic of the established new order of business (Alibaba, Google, LinkedIn, Twitter). These company visits are combined with other visits to distinctive landmarks that have significantly shaped the local economy, the port of Shanghai, the vineyards of Cape Town, the Saadiyat Island in Abu Dhabi, to take several examples.